Social media marketing is the use of social media platforms and websites to promote a product or service. B) Market research E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? D) image differentiation a. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. c. Increased customer loyalty http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. b. This strategy is called _______________. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . B) Barry's Oats, when you want nutrition and flavor. Options 2 and 3 are wrong: 2. b. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. c. A warranty Select one: Select one: She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Select one: Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. View the full answer. C) are a necessity while creating a firm's vision and mission statement. b. Customers are willing to pay a premium price for the product Then add. It is harder to create than brand recall. In class we spoke of a goods-services continuum. B) context Select one: ith the development and maturity of digital marketing, which of the following statements is true? c. Intangibility C) What brand is familiar often varies from one country to another. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. C) narrative arc In terms of the goods-services continuum, this is an example of a ___________? c. Search qualities C) brand identity It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. B) Their influence does not extend beyond tactical concerns. Select one: Tommy Hilfiger conveyed the brand's category membership by ________. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Which of the following statements about branding is true? E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? E) Chloe: All you need for a beautiful you. A business's branding is more important than you might think. Rsums can be used for a variety of reasons, but . B) Brand symbols She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. 16 12 5. that make up their brand positioning. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Protect the product from excessive heat or cold. A) comparing to exemplars A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. It is a good brand name because it is simple and easy to pronounce. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. National Brand, Producer brand Which of the following statements about branding is. Which of the following best describes a car company's value proposition? d. Perishability (Inventory) C) Competitive points-of-parity a. A) sensuality Describe a data-gathering process that produces observational data. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. C) category points-of-parity Hours, days, and weeks often go into crafting the perfect brand positioning statement. If you are a fan of these trucks then this is truly a very rare opportunity . b. c. Variability (Inconsistency) C) desirability E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? An implied warranty means that? D) focusing on reliability D) the soap brand has global presence D) believability All of these conditions are favorable for a retailer to launch a store brand. D) points-of-parity D) emotional branding E) brand extensions, ________ are visual representations of consumer perceptions and preferences. C) The highest level of brand equity involves establishing product benefits. Select one: Licensing. D) assist firms in collecting information on competitors that will directly influence their strategy For a one-time fee of $300 the company will install a four-pot coffee maker in the office. C) resilience Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. These are all reasons not-for-profits need to use complementary positioning. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Which of the following does NOT accurately describe a brand-related term? a. Visibility Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. A) straddle positioning E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. b. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. a. A global brand uses the same product formulation or service concept across multiple countries and cultures. e. Quality and value are easy to maintain. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. C) product The appeal of recognized brand names is declining. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. d. Process versus outcome measures Substitution (statement 1 into statement 4) 6. p q 6. He just made an arrangement with a coffee service for his company. Individual product branding Which of the following statements about creating a brand is true? \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ The following statements about private labels are true, except: C. Startups usually start with an established brand. What percent of Bens day is spent testing these programs? The company further moved into classes such as deodorants, shampoos and cosmetics. D) setting B) brand parity E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? C) comparing to exemplars A) comparability, authenticity, deliverability ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. B) Brand equity refers to the brand's value to an organization. Select one: The ad is an, 7. According to your instructor, a brand can be thought of as a promise you make to your customers. B) desirability, peculiarity, deliverability d. Excessive branding. B) peculiarity A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. Is this business a good candidate for branding? B) brand personality B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. 5. Carnival Corporation is the world's largest cruise line company. We strongly recommend purchase. a. An emotional connection The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. a. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. c. Quality D) using channel differentiation C. Alliance or co-branding works best when the two brands are unrelated. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. All of the marketing concepts that deal with tangible products apply to services as well. a. b. Credence qualities Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . b. Pacinian corpuscles E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. a. Credence Qualities Select one: D) competitive, sensitive, and simple Best Answer. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. B) services differentiation Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). b. A) original, ambiguous, and straightforward What he or she is expected to do in order to create the service. D) product differentiation B) A small business must avoid leveraging secondary brand associations. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) a. He was very good at dealing with lower back pain. d. All of these statements are true. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. E) Cognitive maps, Straddle positions ________. C) realistic advantage E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? D) points-of-value A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. [Brand name] offers [how your company responds . Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? C) clear similarity to the attributes of other brands A) relying on the product descriptor b. Which of the following statements about branding is true? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. E) None of these statements about branding is TRUE. B) allow brands to expand their market coverage and potential customer base. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ c. Diffusion A) deliverability Substitution (statement 1 into statement 4) 6. p q 6. Which of the following is true regarding customer personas? A) Points-of-parity d. Credence Qualities E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Sol. C) desirability a. C) directly proportional b. c. Copyright e. What the customer expects from the service. A) relying on the product descriptor B) focusing on reliability Select one: c. Package Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . c. Patent. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? D) announcing category benefits Experience Qualities E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Each week the coffee service will deliver fresh coffee. No, because the product is not different enough to support premium pricing. Which of the following statements is not true with regard to the concept of product? What does the company assure by stating that the beer tastes good? E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. [Brand name] serves [target audience] who [specific need or want]. She went online and searched for several coffee services. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A) It involves designing creative business ventures to positively affect both a company's cost structure E) cast. ) D) Competitive points-of-difference All marketing strategy is built on STPsegmentation, targeting, and ________. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. b. People-based offering b. A) channel differentiation C) brand architecture E) A small business must focus on building more than two strong brands based on a number of associations. Every service probably has a tangible component. Hermione used ___________ to evaluate the quality of this service? Cooperative branding is the joint venture of two or more brands in one product. B) clear profitability to the company A) Category-based positioning d. Introduction C) Brand logos Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . a. Invisibility a. B) points-of-difference Private branding.