No. Really, really terrible. This is a must-buy bucket of marketing. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Those companies are also struggling. Im building up to it. One hundred and twenty million a month? I really just keep going back to this notion that its perfect the way it is. Ron explained: Then, up and coming Tim Heidecker joins him. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . You start to reverse-engineer all the content you make because that works best on such-and-such platform. Weve all seen this, so Im not saying anything privileged. I dont have it candidly on a P&L anywhere. Thats a meeting I want to go to. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. I only say this to you because thats how we do that sale. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Or this will be a business in and of itself, and thats fine too. See omnystudio.com/listener for privacy information. This is a split, right? Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Nothings perfect, but its pretty close to perfect. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. I want to come to exclusives and to consolidation. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Every single question is about org charts. ChatGPT will eat us all. But yes, weve seen that convert. Oh, its right here. Its not like a low-engagement medium. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Up or down on NFTs? Thanks to all of you for coming to the HotPod Summit. Will Ferrell was like, Please, please stop running so many ads, but it worked. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Ron hires a new co-host. Thats important, because I think they want to do the right thing by the medium. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. It has been a pitfall of digital media from day one. I understand where we sit in the pecking order in terms of cume. Reviews. Yes. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Are they yours if theyre subscribed on YouTube? No. That wasnt possible prior. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Ill give two answers. Thats right. All of us do this, including myself. This was a year ago, and so now hes like, Whatever, dude. You take the point. Podcasting is a mass-reach medium. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. 2023 Big Money Players and iHeartPodcasts. Itd be like being able to walk away with your channel. It is a centralized medium when it comes to RSS feeds. In fact, well distribute it on broadcast radio, and so we did. Humans have a predilection for overcomplicating things. Its actually a lot of different things. I can talk about sexuality or about what trends I do or dont like. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Is there any way to actually innovate? The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thumbs up or thumbs down, library. The Man, The Movie, The Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. The last thing Id say is more of a human thing. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. iHeart recently restructured and you became the CEO of a formal division. We may not have liked it, but there usually was a problem getting fixed. Its a great point and question. Be a startup, or is it something that you did? We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. He was like, I believe in this medium. Im like, They dont need to be if they dont want to be. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. The culture is not preserved; the nimbleness is not preserved. Is radio the upsell on podcasting for you? Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. The Ron Burgundy Podcast Season One Trailer. Yeah. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . The Ron Burgundy podcast is back for season two, starting August 8th! On the other side of the business, you own the distribution. Ron Burgundy! We had a good relationship with Roger Goodell and the league. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Thats driven most of our growth in podcasting over the last two, three, four years at the company. To put it simply, we have a platform. You get to pick two. In podcasting, I think he realized, I dont have to pick. Fast, cheap, and good. Perhaps its because there is nothing broken in the distribution and monetization model today. Hes fantastic. Associate Producers: Anna Hossnieh and Sophie Lichterman. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . The BD team is livid. I make content. Theyre mine. In the tech world, this is a common situation. Will Ferrell was like, Please, please stop running so many ads.. But no, youre spot on. Were like, Hey, you should buy podcasting. Because if youre launching new stuff, youve built the archive, you built the library. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. They do it like an hour a day. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Its also how we got here. People were shouting questions at me as I walked through the halls. He was a great guest, super game to answer the questions, especially in front of a live audience. Hes like, I want to get as much audience as possible. See omnystudio.com/listener for privacy information. Our marketing people are here, youre very good. There was a YouTube announcement earlier today. You should start one. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Do you worry that you dont have the same control? Get personalized recommendations, and learn where to watch across hundreds of streaming providers. I will say one more thing. Charts. I know you do. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. The things youre describing dont always happen, right? The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. iHeart does a lot of new things. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Yeah. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This one was definitely very real. Or, the negative reason, theyre covering up bad work. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Here is your reach extender. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? I feel like I already know how it went. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. They could have published them on YouTube. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. That definitely helps, so we jumped in. Its the suspense for the org chart question. By the way, 75 percent of that third is broadcast radio. How do you do it? I feel like its still a thriving business. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. But that maverick approach has included some controversial steps as well. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. How did the NFT thing go? He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. It was a packed house and a great time. What that meant for us was that we were not the main course anymore, as it were. Be as simple as you can in your answers, in your approaches, in your strategies. I told you it was all about org charts, and Im not even to the org chart question yet. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. You just saw it happen. You should subscribe to it. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. This has made podcasting different. Weve talked with Ashley a lot about this. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I want you all to download the iHeartRadio app. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. You are describing a mature company. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Eighty million a week is the more interesting stat to me. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its that whole waterfall versus agile thing. I dont have this concern in podcasting. We all did it. The toothbrushes were great. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. We have experimented with Jun Group across the years. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Subscribe to our daily newsletter! That feels obvious to me. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? How do you tend to the things in the library that arent the celebrity shows? 246 episodes totalling 170 hours, 51 minutes. We tell stories through human conversation, more than anything else. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. We had three or four people who were our formal official sales team at Stuff Media. The Ron Burgundy Podcast is back! Thats what were trying to true up. Thats where the VC money went. I have not mastered this, by the way. Theyll do it for usually one of two reasons. Its not a huge focus for us. Carolina Barlow: Co-Host, Writer, and Producer. Broadcast radio is a highly formatted media type. UK News Published: Mar 1, 2023. Ill answer it this way. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. On iHeart Media. We all are. Like I told you, we all have the same problems. You can feel however you want about it, but we all did it. This is the only room where you can say that and people perk up. One was just investment. Google and YouTube are awesome. That is some real Silicon Valley stuff. We ran a third-party research study two years ago with WARC. Thats good. Youre doing ad injection into the feed? Again, streaming was a really obvious example of this for TV streaming companies. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. We tend to think and work sequentially. Theres a sigh of relief from the YouTube people somewhere. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? In fact, it was always there, but now it has exploded. That is technically a long tail show. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Barlow is a writer and producer on the show as well as. Everything, I promise you, is simpler than you think. Its a great question, because Ive been on both sides of that. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you think about audience acquisition then? We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term.